Project: Selective portfolio
Title: Rampage Menswear.
In the year of 1999, I was hired as chief designer to launch a then young mens contemporary bridge label RAMPAGE that was already known in the women's market. At the time, the potential for mens market was big especially the young mens market, generation Y who were ready and willing to spend on fashion, music, electronics and so forth. It was my first major job to design an entire collection front concept to finished products. I had an opportunity to work with sales and merchandising at one point selling $3 million per season. The collection was very much gear towards teenager wanting to get out of their casual clothes for a change for a party or night out event. Here are some editorials pictures.
